cruelty free makeup brands

Vegan & Cruelty Free Makeup Brands You Need to Know About

Every year, an estimated 50 million innocent animals lose their lives as they are forced to undergo gruesome experiments in the United States as the demand for more compassionate and sustainable products increases. These cruelty-free makeup brands exclude the animal-derived ingredients you may find in other products and do not test their products on animals during any stage of development or production. For people looking to abstain from using all animal-derived beauty products, cruelty-free vegan beauty products are the best choice. In this guide, we will list the most popular vegan and cruelty free makeup brands, delivering products ranging from vegan foundations to vegan eyeshadow and more. Let’s delve into the details.

What Are the Benefits of Using Vegan Makeup?

If you are having difficulty deciding whether to start using vegan beauty products, the following benefits will help you make an informed decision. Using vegan makeup offers several benefits, not only for your skin but also for the environment and animal welfare. Let’s get started.

  • Did you know that your skin absorbs 60% of everything applied to it. Animal-based cosmetics often contain chemical and synthetic ingredients that may contain harmful chemicals. On the other hand, vegan beauty products are entirely derived from plants. Vegan cosmetics do not contain any artificial additives or chemicals. 
  • Vegan skincare and cosmetic products are eco-friendly and sustainable. Each beauty product, such as vegan eyeshadow and vegan foundations, is packaged in sustainable and eco-friendly packaging. Vegan beauty products are not only eco-friendly but also cruelty-free. The plant-based ingredients are less likely to irritate your skin and are said to be better for your skin.
  • Apart from being eco-friendly, vegan and cruelty free products are also good for your health. The products you use on your skin are absorbed by your body as well, so using chemical-free products is vital for ensuring your well-being. Vegan products often contain plant-based ingredients that save you from skin conditions such as rashes, irritation, and skin cancer.

Misconceptions About Vegan and Cruelty Free Makeup Brands

There are plenty of misconceptions regarding vegan and cruelty-free products, but one of the most significant ones is that they are more expensive than animal-based beauty products. It is usually thought that their prices skyrocket since they are all-natural, sustainable, and eco-friendly. However, in reality, they might be a little more expensive than the products derived from animals, but they are gentle in your pocket. Moreover, when you look at the underlying benefits it has to offer, you will realize that they have great value for your money. Other misconceptions about vegan makeup products include:

  1. Vegan products aren’t effective
  2. Vegan products are challenging to find
  3. Vegan cosmetics lack quality
  4. Vegan cosmetics are limited in variety

Vegan & Cruelty Free Makeup Brands

Making the switch from animal makeup products to vegan and cruelty free makeup brands doesn’t have to happen all at once. These brands offer a wide range of products, from foundations to lipsticks, without compromising ethics or quality. Take your time and enjoy exploring the kind and compassionate brands we are listing below. By supporting these brands, consumers encourage a shift toward more compassionate practices in the beauty industry.


Milani offers a wide range of cruelty-free vegan makeup products, including over 50 products. This makeup brand has been certified by PETA as 100% cruelty-free. They provide free shipping in the USA on orders over $35. Whether you are looking for vegan foundations, blush, eyeshadow, or mascara, Milani has you covered for a flawless face.

Too Faced

Too Faced, dedicated to cruelty-free beauty, provides exclusive, trendsetting, cruelty-free makeup products, including concealer, lip gloss, lipstick, mascara, and more. You can explore more fantastic vegan cruelty-free makeup products on Too Faced’s website. With its virtual try-on feature, users can digitally apply makeup, test lipstick shades, and explore skincare products without fearing about products mishaps.


All Tarte makeup products include plant-based ingredients designed to perform. It has a wide selection of must-have products such as vegan eyeshadow, concealer, vegan foundation, lip plumping, and more. This cruelty-free brand works for the benefit of all. Tarte established Heart to Tarte in 2017, a non-profit organization devoted to causes such as women’s empowerment, animal welfare, and the eradication of cyberbullying, among others.

Urban Decay

Established in 1996, Urban Decay is committed to expanding its vegan selection. All of its cosmetic products do not contain animal-derived ingredients or animal by-products. On its website, you can find mascaras, primers, and eyeshadow palettes to create bold and beautiful looks.

wet n wild

wet n wild is a proud member of PETA’s “Beauty Without Bunnies” program, which abstains from animal testing. This popular makeup brand offers a wide variety of vegan beauty and makeup products for eyes, lips, nails, and faces. It is one of the most widely available and budget-friendly cruelty-free makeup brands. You can check out its popular collection from its official website.


Lush is at the forefront of the fight against animal cruelty in cosmetics. Its fresh skincare and cosmetic products are clearly labeled and help you find the perfect vegan and cruelty-free bath bombs, shower gel, body care, haircare, and skincare products. Whether you’re partially or fully vegan or are just curious about vegan products, you can pamper yourself from head to toe with cruelty-free, vegan cosmetics from Lush.


To conclude, the benefits of vegan skincare and cosmetic products are too excellent to miss. They are good for health, the planet, and animal welfare. Another benefit is that apart from vegan beauty products, cruelty free makeup brands also produce plenty of body care, haircare, and skincare products that both men and women can use. You can explore other vegan and cruelty-free makeup brands than the kind and compassionate brands we have listed. They may not be as cheap as animal-based products, but with the benefits they come with, it is worth every penny. So make a switch today to enjoy flawless, beautiful skin while safeguarding the well-being of other sentient beings and your health.

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