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It’s been an exciting month for the vegan movement!

Over 250,000 people signed up to take part in Veganuary worldwide, and many UK supermarkets expanded their plant-based ranges too. Veganism really seems to be gaining momentum.

As we reach the end of January, I can’t help but wonder about the next steps for those thousands of people taking part in Veganuary. Judging from social media posts, there are many participants that are now vegan for life (brilliant!), finding this month to be a complete life-changer. I love seeing this compassionate lifestyle pleasantly surprise people – introducing them to new foods, improved health, and knowledge about the food industry. Last year, it was estimated that 62% of Veganuary participants stayed vegan after January, which is fantastic!

But can we improve on that figure? I’m interested to know why around 38% opt out of veganism, and if you’re one of those people, convince you not to give up!

Let’s examine the reasons why you may give up on veganism.

go up and never stop quote

Forgotten Your ‘Why’?

A change in lifestyle is usually sparked by something. It could be a realisation that you’re eating actual beings with feelings, or maybe connecting the dots from diet to health, or even discovering how meat production is harming the environment. At first, it can be like an awakening. Eagerness, passion, excitement… we just jump incow in sanctuary head first. But after a few weeks of a lifestyle change, we start to settle in and learn the practicalities. We may experience a few teething problems, become demotivated, and forget why we decided to do it in the first place. It’s like New Year resolutions or going to the gym, at first you are raring to go but then as time passes so too can your motivation.

Is this you? Reconnect to your why – write it down if necessary. I’d love to know why you decided to try out a vegan lifestyle! Watch a related documentary because visuals can often help – What the Health and Cowspiracy are both highly recommended. Sometimes, quiet meditation to review your moral stance can be useful. You can also use a vision board filled with inspiration – you looking healthy, a picture of that amazing vegan meal you had, beautiful rescued cows at a sanctuary. Hang it somewhere you’ll be able to connect with it every day!

Caved Into Societal Pressure?

Everything’s great when you’re doing your own food shopping, cooking and eating at home, and in a routine. The problems arise when family, friends or colleagues don’t take your views seriously or think they can persuade you out of veganism. All vegans at some point will be made to feel like an inconvenience due to their choices – I think it’s a rite of passage! I’ve be a flamingo in a flock of pigeons - vegan social pressure quotepersonally experienced the following: guests moaning that we don’t have any dairy milk, people inviting me out to places that have zero vegan options, buying me dairy chocolate, asking if they can pick the chicken out of a meal for me to eat. It’s not done in a malicious way, but they just don’t see things how we do. We can even be our own worst enemy by telling ourselves we have to have THAT steak to fit in at a group meal; it’s human nature to want acceptance and validation.

Is this you? Those around you may never understand why you are vegan, but they don’t need to. The important thing is that you can calmly and confidently explain why you are vegan, and why that isn’t changing any time soon. Would your loved ones really want to see you forgoing your morals, or feeling less healthy, just because of convenience to them? If so, it’s time to evaluate who you keep close to you. Harsh, but true! The people that matter take a little time to adjust, but they do. My family are so wonderful at making vegan cakes and thinking of me! We can also mitigate stress by calling ahead at restaurants, letting friends know which eateries can cater for the whole group, or bringing out delicious vegan treats with us for everyone to try. Chocolate lattes and rocky road treats, anyone?

Spending Too Much?

vegan porridge / oatmeal - cheap meals

Porridge oats are really cheap to buy, and make a warming, filling meal in the winter

As a new vegan, it can be really tempting to follow every new product out there, buy up all the faux meat, and try 20 different kinds of cheese – all in one week. Before you know it, your bank balance is in single figures and you’re wondering what happened. You may think that this whole vegan malarky doesn’t fit your income. But that couldn’t be further than the truth!

Is this you? Try going back to basics. Let’s face it – on a meat-eating diet,

you wouldn’t eat steak and salmon every day. So many vegan staples are inexpensive – beans, lentils, pulses, rice, pasta, vegetables. If you’re strapped for cash, budget. Minimise eating out, make a shopping list (and stick to it), meal plan, buy in bulk where possible, and shop around to see where has the best deals. Set yourself boundaries – there are certain pricey meat substitutes that I refuse to buy unless they are on offer, due to the price. You can also follow some great social media accounts such as Plant-based On A Budget, and read lots of money-saving tips online. Plenty of vegans thrive on a restrictive income – find them and connect for inspiration!

Do You See It As A Diet?

Perhaps you ventured into veganism because you heard it was good for weight loss or healthy eating. It certainly can be (if you eat the right things, as with any diet). But if you’re anything like me, you’ll only stick to a diet for so long. It feels like a losing weight on a vegan dietchore, something you ‘have’ to do to reach a goal. That just doesn’t sound enjoyable to me. And for me, veganism has been an eye-opening, exciting journey – I want the same for you!

Is this you? Veganism may start out as just a weight-loss attempt or a healthy eating diet for some, but it can quickly become so much more. If you view it as restrictive – something that cuts out food saps the fun out of eating – it’s no wonder you want to stop! However, once you view it as a long term plan – a lifestyle, an opening to a variety of foods, a community –  things start to change. It’s all in the mindset! Being vegan is a way of life – why not explore the other benefits of veganism apart from the diet? You might find that it fits in with your morals, with added benefits of improved health!

Are You Always Hungry?

vegan green juice

There are many quick and easy vegan snacks you can whip up

When we eat meat, it fills us up very quickly. It’s dense, hard to digest, and moves along the colon very slowly. This isn’t necessarily a good thing for our bodies, even if it does make us feel satisfied. It’s a feeling we’re used to for our whole lives before going vegan. Plant matter takes up a smaller amount of space in the stomach, so you need to consume a higher volume and adjust your eating habits a little.

Is this you? You need to eat a higher quantity of the right things! Healthy snacks are a good choice between meals, as plant-based meals are digested at a higher rate. That means houmous with dippers, protein shakes, smoothies, herbal tea, Nakd bars, granola, nuts. You also need bigger salads – we’re talking a handful of EVERYTHING plus a protein source such as tofu or coconut bacon – and nutritionally balanced meals too (get that protein and healthy fat in!). It’s important to be self-aware too when we feel peckish – are you really hungry? Sometimes we are so used to that uncomfortable ‘full’ feeling that once it’s gone, things feel odd. Try to identify if you’re just used to snacking so your body craves it. You could also simply be thirsty, bored or stressed.

Is Your Health Suffering?

Perhaps you rolled into veganism with the view that it was about cutting things out – and so you haven’t replaced your previous sources of vital nutrients. You may eat out at restaurants a lot, or in contrast, try to live off basic salads. Maybe you just feel unhealthy or unwell but you’re not sure why? Being vegan really shouldn’t adversely affect your health in this way.

a variety of nutrients including marmite for vitamin b12Is this you? It’s a bold claim, but most people I’ve met who feel unwell on a vegan diet, aren’t doing it right. I won’t speak for people with niche medical conditions (I’m not a doctor, after all – but please do see a plant-based qualified professional so they can advise. Most GPs have very little training in nutrition) but for the rest of us – YES, we can thrive on a vegan diet. If you are feeling unwell, it could be due to a lack of nutrients, intolerance or another medical issue. Are you receiving B12 through nutritional yeast, marmite, fortified foods or a supplement? Are you an athlete who needs to eat more? Do you eat enough varieties of fruit and veg? It’s important that we all know basic nutrition regardless of our lifestyle, but many don’t. Before giving up on veganism, it’s worth tracking your food intake (MyFitnessPal is useful), getting your blood checked, or perhaps even visiting a suitably qualified professional. Veganism, when done right, can help you to feel in the best shape of your life.

Is It Time Consuming?

Changing what you eat can take up time. At first, it’s a whole new world of foods you’ve never tried before, trial and error with some strange-looking meals, and scurrying around the supermarket peeking at labels. We’ve all been there! It’s a steep learning curve with unique frustrations, but so many benefits. Please know, that it does get much quicker and easier as time goes on.time is precious quote

Is this you? I’d say that any way of eating can be time-consuming if you let it. Nobody’s got time for constant food shopping, complex recipes and obscure ingredients. Identify a Top 10 list of easy meals that you enjoy, so you can refer to it when busy. Try to keep a rolling shopping list, so that you always have the basic staples such as chickpeas, pasta, passata etc – that way you’ll always have something you can whip up if you don’t have time to shop. Build knowledge on which supermarkets have great vegan options so you don’t have to visit several stores. You can also batch cook and freeze when you do have spare time – lentil cottage pie and chilli are two things that keep well. Plus, frozen fruit is great for smoothies. Pinterest is your friend, too. There are so many recipes on there that take less than 30 minutes to make. More than I could even cook in my lifetime! Learner Vegan also has a great group board containing more than 1500 easy recipes – check it out!

What do you think?

I for one, am hoping that the percentage of Veganuary participants planning to stay vegan, increases drastically this year. I can’t wait to see the survey results! If you’re one of the lovely Veganuary participants, be very proud of the progress and achievements of the last month too. We’re rooting for you. If you’re thinking of moving away from veganism, reach out to us below and let us know why… maybe we can help. And if you’re reading this having never tried a vegan lifestyle, check out the benefits of transitioning to one.

Did you find Veganuary a little tricky? Perhaps you have some advice for the participants? Leave us a comment below!



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  • I love connecting with people and getting results for them. It's such a good feeling to watch new vegans hit their goals!⁠
I'm a huge advocate for coaching. When I decided to eat more healthily, I hired a plant-based coach and embarked on a group program. It changed my mindset, habits, and explained everything in such a simple way. I fully committed to it and HIT my own goals - 28lb weight loss, improved mental health, less tiredness... the list goes on!⁠
That's why now I offer my own form of coaching, for those new to veganism. Together, we figure out solutions and transformation just for YOU. It's all about getting you on the road to veganism!⁠
Is 121 coaching right for you?⁠
YES, if:⁠
⭐️You want to save time wading through the internet.⁠
⭐️You want to talk to a real person confidentially.⁠
⭐️You have issues specific to your life regarding going vegan .ie. pregnancy, children, cravings.⁠
⭐️You'd love to save on stress by problem-solving any struggles you're facing quickly.⁠
⭐️You need regular motivation to keep you on track to hit your goals.⁠
Is this you?⁠
If you want this, let me know! Drop me a DM or find out how it works over in my BIO.⁠
#vegan #vegans #vegetarian #vegetarians #ukvegetarian #ukveggie #veggieuk #vegetarianuk #healthyeating #coaching #vegancoaching #helpgoingvegan #newvegan #veganhelp #vegansupport #parttimevegan #vegancurious #almostvegan #goingvegan #veggie #animallover #veganpregnancy #pregnantvegan #pregnancy #veganshare #vegetarianlife #vegetarianlifestyle #flexitarian #petlover #animallover
  • ⭐️ Keeping Organised as a New Vegan ⭐️⁠
As a meat-eater, it was probably easy to get by without thinking about meals in advance. You could grab a snack from wherever, or grab takeout on the way home. But thinking in advance helps us all out. It means we eat more healthy, save money on random snacks and meals, and can do some time-saving meal prep in advance!⁠
⭐️ Consider where you will be for the next few days at mealtimes, and plan accordingly. Factor drinks and snacks in too – I always have an extra something stashed in my bag, just in case I’m out later than usual! ⁠
⭐️ If you’re somewhere new, looking up restaurants online beforehand can help. Check out Tripadvisor – just enter ‘vegan-friendly (TOWN)’ in their search bar, and you should easily find where the plant-based people are going. Then you can narrow the options right down to your path of driving or walking. HappyCow Vegan Guide is also a great website that pinpoints vegan options near to you. It’s available as an app and will show you vegan stores and cafes too.⁠
⭐️ If you’re just looking to grab and go, see where popular chains are such as Pret A Manger and M&S Food. Most towns, airports and service stations have at least one vegan-friendly chain. In fact, in 2018, the UK launched more vegan products than any other nation. So you can get familiar favourites wherever you are! ⁠
⭐️ You can also personally ask for recommendations on Facebook groups. Local vegans are always happy to point you in the right direction, so that you don’t go hungry. If you’re too impatient to wait for responses, try the search function to see if anybody has asked a similar question in the group recently.⁠
What do you do to stay organised when you're out and about?⁠
#vegan #vegans #vegetarian #vegetarians #ukvegetarian #ukveggie #veggieuk #vegetarianuk #healthyeating #vegancoach #vegancoaching #helpgoingvegan #newvegan #veganhelp #vegansupport #parttimevegan #vegancurious #almostvegan #goingvegan #veggie #animallover #veganpregnancy #pregnantvegan #pregnancy #veganshare #vegetarianlife #vegetarianlifestyle #flexitarian #petlover #animallover
  • Want to show people how delicious vegan food is?⁠
I remember going vegan and thinking I'd never be able to have cake or baked goods, because they had to have eggs in.⁠
Wrong again! Since then, I've discovered vegan meringues, brownies and all kinds of other goodies.⁠
I like to make these cookies! They're actually one of the first vegan desserts I made, which of course means they're very easy to do.⁠
They are perfect for school bakes, having guests over, or special occasions. ⁠
TOP TIP: Leave them in for a few extra minutes if you prefer them crunchy on the outside.⁠
120 g vegan butter⁠
100 g white sugar⁠
100 g brown sugar⁠
120 g plain flour⁠
1 tsp vanilla extract⁠
50 g cocoa powder⁠
1 tsp baking soda⁠
1 tbsp non-dairy milk⁠
1 Pinch salt⁠
100 g vegan chocolate chunks or chips⁠
1. Preheat oven to 180C.⁠
2. Add the butter, both sugars and vanilla to a bowl and mix thoroughly.⁠
3. Sift the flour and cocoa powder into a bowl, then add baking soda and salt. Mix together.⁠
4. Add the dry ingredients to the wet, and mix thoroughly.⁠
5. Add the chocolate and milk. Mix the dough – it should be sticky and thick.⁠
6. Roll the dough into small individual balls and put on a greased baking tray.⁠
7. Bake for 10 minutes until still soft in the middle. Take out of the oven and leave to firm up for 10 minutes.⁠
⁣#whatvegansbake #vegansuk #veganbowl #veganhomemade #VeganInstagram #easytobevegan #eatingforhealth #veganuk #veganfooddiary #dairyfreerecipes #colorfulfoods #veganstudent #nourishbowl #veganeating #buddhabowl #nomeatnoproblem #veganideas #goingvegan #vegansoulfood #londonvegan #veganofinstagram #veganinspo #plantprotein #letscookvegan #veganism #nourishtoflourish #parttimevegan #vegancookies #veganbakes #vegancommunity
  • Funday Sunday!⁠
Tell me...⁠
Which do you usually prefer?⁠
1. Starters⁠
2. Desserts⁠
And let me know why! Leave a comment with your choice.⁠
⁣#whatvegansbake #vegansuk #veganbowl #veganhomemade #VeganInstagram #easytobevegan #eatingforhealth #veganuk #veganfooddiary #dairyfreerecipes #colorfulfoods #veganstudent #nourishbowl #veganeating #buddhabowl #nomeatnoproblem #veganideas #goingvegan #vegansoulfood #londonvegan #vegansofinstagram #veganinspo #plantprotein #letscookvegan #veganism #nourishtoflourish #vegetarianuk #goingvegan #newvegan #vegans
  • We have some new content up, and it's a little different!⁠
Lauren, of @TheClutterFreeMama , has given us all a great introduction to sustainable living. ⁠
I don't know about you, but even as a vegan, I'm still learning about reducing waste, using more sustainable products, and being all-round more environmentally friendly.⁠
It can be a minefield, but Lauren's fantastic post gives us all a great introduction to the lifestyle, and the little things we can start doing today.⁠
Enjoy! Link is straight through my BIO.⁠
What do you do to minimise your impact? I'd love to know!⁠
#sustainableliving #vegans #veganlife #veganliving #sustainablelife #sustainablehome #sustainablefood #sustainablefuture #sustainableblogger #zerowastevegan #zerowastetips #zerowastegoals #zerowastelife #environmentallyfriendly #govegannow #veganfortheplanet #veganfortheenvironment #govegans #plasticfreeliving #plasticfreelife #plasticfreeuk #planetorplastic #foodwaste #newvegan #vegancommunity #veganiseasy #veganinspiration #beginners #savetheearth #savetheseas ⁠
  • My negative and limiting mindset was one of the things that stopped me going fully vegan sooner. ⁠
And for those worrying about changing habits, I completely understand. It is a daunting prospect – we all have busy lives and routines that we like following. But it is do-able and completely worth it! Take it from somebody who is out on the other side of change – ⁠
You create a new normal. ⁠
Once I fully realised the horrors of the dairy and egg industry, and associated health risks, I knew I had to do it. Now I have good habits and healthy routines, that don’t involve cruelty. I’ve found new dishes at the takeaway that I actually enjoy more. I’ve learned to make my own ‘egg’ foo yung at home, which is very satisfying, and healthier! I’ve discovered Vego chocolate bars (heaven) and gorgeous vegan lunches. Life is great!⁠
As with getting rid of any habit, mindset is a huge player. Humans are emotional creatures! We make many decisions (especially in the moment) based on emotion rather than logic. If you’re not emotionally committed and prepared, the likelihood is that your new habit won’t last. We often adopt certain beliefs to justify keeping old habits. In the context of veganism, this could be “but I won’t get the nutrients I need” or “I can’t afford it”. ⁠
What’s yours? It’s important to challenge these limiting beliefs. Are they REALLY true?⁠
Let’s replace those beliefs with new ones – “I’ll be saving lives” or “I’ll be helping the environment for my grandchildren”. Being vegan really is a positive lifestyle choice.⁠
#newvegan #learnervegan #veganbeginner #vegancommunity #vegetarians #veggielife #veggielove #veganhelp #vegansupport #dairyfree #plantbased #plantbaseddiet #meatfree #meatless #veganbuys  #animallover #friendsnotfood #veganwannabe #vegannewbie #goingvegan #beingvegan #almostvegan #veganuk #ukvegans #ukvegan #vegansofig #flexitarian #vegetarianuk #vegetarianlife #veganaf
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